A Collar Can Fall Off. A Microchip Can't.
Every year, lost pets are handed in to shelters, vet clinics and the SPCA with no name tag, no collar, and no way to trace them home – except a microchip. It's the one form of identification that stays with your pet for life, can't be removed or lost, and takes Normanby Road Vet Clinic only a few minutes to implant.
The legal side, in New Zealand
All dogs born after 1 July 2006 must be microchipped in New Zealand, with an exemption for working farm dogs. If you've adopted, rehomed or imported a dog and you're not sure whether it's already chipped, Normanby Road Vet Clinic can scan for an existing chip in seconds before deciding whether a new one is needed.
What actually happens during the procedure
The microchip itself is about the size of a grain of rice, and is inserted under the skin between your pet's shoulder blades using a syringe and a fine needle. For most cats and dogs it causes no more discomfort than a routine vaccination – many pets barely react at all. If your pet is already booked in for desexing or another procedure under general anaesthetic, we can microchip them at the same time, so there's no separate discomfort or separate visit.
Common questions we hear at the clinic
A microchip is not a GPS tracker and doesn't run on a battery – it's a passive chip that only transmits a unique ID number when read by a scanner held close to your pet, and it lasts your pet's whole life without needing to be replaced or recharged. Chips can occasionally shift slightly under the skin as a pet grows, which is exactly why shelters and vets are trained to scan the whole body, not just the shoulders, if a first scan doesn't pick anything up.
Which pets can be microchipped at Normanby Road Vet Clinic
We microchip cats and dogs as standard, and can also microchip rabbits, guinea pigs, and birds. If your pet is an unusual size or species, call 09 638 8445 and we'll let you know whether we can help.
Registering the chip – the step people forget
A microchip only reunites you with your pet if its number is linked to your current contact details. We recommend registering on the NZ Companion Animal Registry, which is checked by vet clinics and the SPCA nationwide, and updating your details there whenever you move house or change phone number – an unregistered or out-of-date chip is nearly as unhelpful as no chip at all.